Oct

14

Burnout Paradise

Posted by newscoma | Posted in Tennessee | Posted on 14-10-2008

Man, has advertising changed.

“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

Obama is advertising on an X-Box racing video game.

That, my friends, is political marketing outside the box.

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  1. christinajade said on :14/Oct/2008 at 04:10

    ok, so you pay for advertising on something that is played mostly by children. interesting. nifty idea, though. although most of the video game guys that are old enough to vote are probably not going to put the controller down long enough to go do just that.

    i am sure i will get slammed for this comment.

    :)

  2. the newspaper business » Blog Archive » Statewide and National Candidates Still Boycott Local Newspapers But Not XBox 360 said on :14/Oct/2008 at 08:10

    [...] It has to be a boycott. [...]

  3. Allan said on :14/Oct/2008 at 09:10

    In this case, it’s marketing inside the XBox!

  4. Southern Beale said on :15/Oct/2008 at 12:10

    There’s also an Obama channel on Dish Network (Channel 73 for anyone who’s wondering … I’m sure they had to pay extra to get that low number on the dial), plus he’s buying a half hour of time on CBS. Hey, why not? It shows he’s a creative thinker, if nothing else.

    Yes, I’ve watched the Obama channel … It’s his bio from the Democratic Convention and campaign ads.

  5. Ron said on :15/Oct/2008 at 12:10

    I can’t wait until McCain debuts his deal with Namco that turns all the Pacman heads into McCain heads.

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