It was an ad, you know. The one with Clint Eastwood where Americans weren’t called lazy. Where he talked about resilience and honor and rebuilding. I found myself with my mouth hanging wide-open and tears in my eyes because the things he said where the things my grandfather used to say all the time. I realized I haven’t heard about what it means to come together as a country in a long time. I hear about division, not unification.
It was still an ad. Two minutes bought and paid for in the biggest television spectacle of the year.
Messages about resilience are discussed all the time if you look for it but it took money to get that message out there. Let’s remember that Republicans and Democrats are both unemployed. Libertarians are unemployed. People trained for years thinking they would follow the path of their parents and grandparents staying in one job where loyalty mattered. No one expected these past six years to be so difficult for so many people who expected that their hard work would be rewarded in some way.
No one expects they will lose everything. Yet, a commercial which has been viewed 4,000,000 times since it aired since Sunday night united a message about resilience and hope. And by God, we sort of needed it.
It was still a commercial. I say that how does one navigate the media or social networks where thousands of things are happening at once. How do you share a message when there is so much cynicism and noise out there.
I don’t have the money to buy a car. I do, however, know that a message of what America can be is important. I agree with Bruce VanWyngarden, I didn’t see this as a political message. I saw it as A.) a commercial that made me think and B.) a nice reminder of what this nation has been and can be again.
And at $3.5 million dollars for a 30 second spot, I guess that two minutes was worth it for Chrysler. We need to remember that this was an ad. It took a lot of money to get that message across.
A new age of media is here, campers. Are you ready?