Clearance Prices In Late Night Television
Monday, January 25th, 2010“When everybody is famous for 15 minutes, it is no longer worth 15 minutes of a viewer’s time to tune in and see it.”
A compelling article from the LA times about how ad prices have gone down in late night. I think that can be considered for just about everything right now from television to newsprint.
Bottom Line: no one wants to pay. Not the little guys and not people/corporations that can. Even Old Spice doesn’t want to pay online advertising that they committed to which is another story for another day.
Here’s how I see it, and I don’t like what I’m writing really, but Leno will come back unscathed from this amusing and telling episode of ego, greed and self-absorption. O’Brien is walking away with millions, but remember many people are counting pennies to buy groceries, so although he was somewhat representative of how Americans are being laid-off like crazy, he’s still not going to have to worry.
Average folks are gonna keep on worrying. We will find other diversions because although we are loyal to a degree, we are also saturated with nonstop information. What is news today is at trivia night tomorrow.
And the American public, including myself, will find something else to get outraged over because we are an OCD society. A Jonas brother dropping his abstinence ring, a presidential candidate making a sex tape (Wait a minute …) or something else will be the news du jour in roughly, oh let me think, … 15 minutes.
Where is keyboard cat to play a ditty when you need him?









