Posts Tagged ‘Techcrunch’

Magpie

Monday, November 24th, 2008

I have been watching and reading about Magpie. I’ve tried to be thoughtful about it but I have to tell you, I don’t think it’s something I would want to do.

Do I want money? Sure I do. Advertise your butt off here if you are so inclined.

However, the idea that some of us have taken small steps to garner some credibility in the blogosphere and on Twitter makes me wonder about Magpie. Yeah, there is a hashtag on it but I still just don’t think this would go with what I do here. It seems a bit disingenious for me to be tweeting about Mabel or democrats in Tennessee and then shilling Colon cleanser or the like.

I am not one of the big boys by any stretch of the imagination, but my Twitterverse is mine. Yes, I do link to my blog on Twitter. However, those of you who know me know what you are getting into because we have that relationship.

Michael Arrington explains:

Advertisers pay on a cost-per-thousand-impression basis, and the ads are promised to be delivered to relevant audiences based on keywords. That means Be-A-Magpie will analyze the content of your Twitter messages to see if there is a match to particular advertisers.

The TechCrunch Twitter account, with 31,000 followers, can earn a whopping €14,410.51 per month, it says.

The service auto-determines the number of ads to insert per legitimate Twitter message – the default is one ad for every five Tweets. The service inserts the ads automatically by storing your Twitter credentials. As for disclosure – well, there really isn’t any. A #magpie hashtag is added to each Tweet, but that’s it.

Advertising. It’s necessary. And the advertising world is changing so quickly that it’s a full-time job just trying to keep up. If you want to really get a feel for what is happening, go to Kurt Varner’s this very second who links to a must read for those of us in advertising. I also know it’s evolving before our very eyes.

Whether you campers know it or not, I’m old school trying to learn new school. As for Magpie, I just don’t think it would work for me as this blog is a labor of love. Twitter has opened an entirely new world to myself and others like me.

To throw the advertising into something very personal of Twitter is just not something I would be comfortable doing.

And you wonder why I’m a poor, starving writer.